Top Story


Home >> Media - TV >> Article

International: P&G inks cross-platform pact with Discovery

Font Size   16
International: P&G inks cross-platform pact with Discovery

Procter & Gamble Co. announced a one-year cross-platform media deal with Discovery that combines media buys on Discovery's eight cable networks. The deal covers a variety of integrated marketing efforts, including advertising, "product integration" in Discovery networks' TV programming, promotions on, sweepstakes, and promotional tie-ins at 167 Discovery Channel stores.

Bcom3 Group's MediaVest, P&G's TV buying and planning agency of record, crafted the pact. The deal also offers a partnership between P&G's Swiffer cleaning brand and the TLC network's Trading Spaces series. The source didn’t comment on whether Swiffer product placement would be included in Trading Spaces or other details of the Swiffer partnership. But P&G said its brands will be integrated into Discovery Channel's Surprise By Design program.

Other Discovery cable networks included in the deal are Animal Planet, the Travel Channel, Discovery Health Channel, Discovery Kids Channel, Discovery Home & Leisure Channel and BBC America.

The deal marks the first large-scale partnership for the newly formed Discovery Solutions Group.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO