Movie-marketing company Interactive Television is going to change its name soon. Speaking to eschange4media, Ajay Mehta, Managing Director, Interactive Television Ltd, revealed, “The name is due for a change within the next two quarters.”
The company feels that the name is somehow not in tune with the work it is involved in, that’s why it is mulling to change its name. The agency is involved in cinema related promotions like film tie-ups, ticketed film promotions, theatre tie-ups, film festivals, in-film advertising, in-theatre advertising, etc.
Recently, the company had helped Spice Jet tie up with the movie ‘Kyon Ki’, starring Salman Khan and Kareena Kapoor. Through this co-branding, it will run a contest through newspaper ads for its promotion.
Microsoft has also co-branded with the movie ‘Charlie and the Chocolate Factory’, starring Johnny Deep, for which it had run fun contests in the US market and as part of the promotions, there will be a TVC, which will be aired in all major channels, including POGO.
Interactive Television has exclusive alliance with Broadmind, a Group M company in the field of movie marketing.
Our typical marketing budget is usually 10 per cent of the topline spend
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