Aidem Ventures has been roped in to handle the advertising sales of heritage music channel InSync, which was launched on August 15, 2013.
Brainchild of Ratish Tagde, MD, Perfect Octave Media and a well-known violinist, InSync covers an array of music genres from Indian classical music to Sufi, ghazals, folk, fusion and more.
As part of the launch marketing strategy, the channel plans to connect to and build awareness amongst its local targeted audience by organising 40 to 50 musical concerts across India over the next one year, while simultaneously covering them on the channel.
Speaking of the association, Vikas Khanchandani, Director, Aidem Ventures said, “InSync has the potential to set the standard for excellence and innovation in the Indian television industry, while forging deep connections with diverse and passionate audiences.”
Nikhil Sheth, Business Head, Hindi Entertainment & Niche Channels, Aidem Ventures added here, “As the only heritage music channel available, InSync has the first-mover advantage. The channel offers a much higher level of engagement with a range of branding opportunities beyond just FCT, therefore attracting cross-industry advertisers. Currently, there are a host of events in the pipeline. We will also offer customisable, branded event solutions to keen advertisers.”
InSync, a pay channel, is already available on major MSOs, including Hathway, InCable, DEN, GTPL, Fastway, Star and DIGI Cable. Talks are currently on with major DTH platforms in India and a few international distribution players as well. The channel has roped in Manish Rach to take responsibility of the distribution of the channel.