Top Story

e4m_logo.png

Home >> Media - TV >> Article

Infectious bags creative duties of dittoTV

23-June-2016
Font Size   16
Infectious bags creative duties of dittoTV

Infectious has been signed on as the communications partner for dittoTV. Infectious will be responsible for the all their marketing and communication requirements. 

dittoTV offers access to over 100+ live channels including the entire Zee network, Colors, Sony, &TV,Zoom, Aaj Tak, BBC, Times Now, MTV, Ten Sports. Users can also access content by visiting www.dittoTV.com#BeesKaTV, #DeshKaTV

Speaking about the association, Archana Anand, Business Head, dittoTV said, "After a rather long hunt for the right agency, we chose to go with Infectious because we found them quick to get the brief and also extremely open minded. And we are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about.”

Ramanuj Shastry, Co-founder & Director, Infectious commented, “dittoTV is ground-breaking because it democratises live television. It allows access to the teeming millions who can't access live television because of the constraints of time, geography or money. It was a singular honour to be part of a movement that makes Live TV accessible to all.”

 “Now is the time for Ditto – with audiences increasingly consuming entertainment across devices, ditto enables them to see what they want, where they want. Also with a price point like Rs. 20/- literally anyone can afford it. We look forward to creating some fantastic work for ditto,” added Nisha Singhania, Co-founder & Director, Infectious.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business