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Infectious bags creative duties of dittoTV

Infectious bags creative duties of dittoTV

Author | exchange4media News Service | Thursday, Jun 23,2016 8:11 AM

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Infectious bags creative duties of dittoTV

Infectious has been signed on as the communications partner for dittoTV. Infectious will be responsible for the all their marketing and communication requirements. 

dittoTV offers access to over 100+ live channels including the entire Zee network, Colors, Sony, &TV,Zoom, Aaj Tak, BBC, Times Now, MTV, Ten Sports. Users can also access content by visiting www.dittoTV.com#BeesKaTV, #DeshKaTV

Speaking about the association, Archana Anand, Business Head, dittoTV said, "After a rather long hunt for the right agency, we chose to go with Infectious because we found them quick to get the brief and also extremely open minded. And we are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about.”

Ramanuj Shastry, Co-founder & Director, Infectious commented, “dittoTV is ground-breaking because it democratises live television. It allows access to the teeming millions who can't access live television because of the constraints of time, geography or money. It was a singular honour to be part of a movement that makes Live TV accessible to all.”

 “Now is the time for Ditto – with audiences increasingly consuming entertainment across devices, ditto enables them to see what they want, where they want. Also with a price point like Rs. 20/- literally anyone can afford it. We look forward to creating some fantastic work for ditto,” added Nisha Singhania, Co-founder & Director, Infectious.

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