Top Story

e4m_logo.png

Home >> Media - TV >> Article

Indo-Pak Cricket: Prasar Bharati meets PCB for telecasting rights

24-January-2004
Font Size   16
Share
Indo-Pak Cricket: Prasar Bharati meets PCB for telecasting rights

Television rights for the Indo-Pak series, to be played in Pakistan in March, is under spotlight once again. Prasar Bharati CEO KS Sarma has met an official of the Pakistan Cricket Board (PCB) to work out the modalities of beaming the matches, perhaps in deferred telecast, on Doordarshan.

In the backdrop of speculation in cricketing circles that top three players are not keen on going to Pakistan citing security reasons, Prasar Bharati is talking about telecasting the matches on DD in “national interest”. The Dubai-based Ten Sports has the exclusive rights to the series, but DD wants to keep the Indo-Pak goodwill going by telecasting the series.

Mr Sarma met the PCB marketing director here on Friday to discuss the subject. Mr Sarma say the upbeat mood in Indo-Pak relations would get a boost if DD shows the series.

Mr Sarma has the government backing on this. A senior government official said even the Communications Convergence Bill has a provision for allowing the public broadcaster to beam “events of national importance”, despite the norms of commercial deals. The official, however, added it’s not clear whether the series could be termed as national importance. Also, the Convergence Bill is in the backburner right now.

Mr Sarma had earlier spoken to PCB chief executive Rameez Raja to discuss the issue. Ten Sports was allowing DD to just show highlights of the matches, and not a deferred telecast as demanded by DD.

Mr Sarma is hopeful of a solution within a week. Meanwhile, the state-run Pakistan TV is likely to get the signals for the matches, even though the rights are with Ten Sports. So, will the Prime Minister’s Office intervene in getting the TV rights to the series for DD? “That’s only a speculation,” Mr Sarma added.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship