Top Story

e4m_logo.png

Home >> Media - TV >> Article

Indo-Pak cricket series: Trai to take call on DD’s telecast rights today

20-February-2004
Font Size   16
Share
Indo-Pak cricket series: Trai to take call on DD’s telecast rights today

The Telecom Regulatory Authority of India (Trai) would offer a view on the terrestrial telecast rights to India-Pakistan cricket series on Friday, according to the chairman, Mr Pradip Baijal. The regulator was drawn into the cricket telecast controversy when Prasar Bharati CEO K S Sarma sought Trai intervention in bagging the terrestrial rights to the forthcoming India-Pakistan series. Mr Baijal had even met officials of Ten Sports, exclusive satellite rights holder to the series, on the issue.

Mr Sarma reasoned that public broadcasters of other countries, including UK’s BBC, is allowed terrestrial rights to sporting events of national importance.

Despite Ten Sports having the exclusive satellite rights, Mr Sarma insists that terrestrial rights should be with DD for larger viewership.

Interestingly, this is a content issue, and should not be under the purview of Trai.

To that, Mr Baijal said: “Let me see. We are examining the Prasar Bharati letter and will give our opinion tomorrow.”

A government official, however, said, it’s an issue related to “competition and reach”, and not just content.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems