Top Story

e4m_logo.png

Home >> Media - TV >> Article

India's pay-TV revenue to touch $18 billion by 2025: MPA Report

15-July-2016
Font Size   16
Share
India's pay-TV revenue to touch $18 billion by 2025: MPA Report

India’s pay-television industry is set for big growth. According to latest estimates,
India’s pay-TV industry is on course to generate $9.4 billion in sales this year.

By 2025, the pay-TV industry will reach $18 billion in revenue, said Hong Kong-based global media research and consulting firm Media Partners Asia (MPA) in its new report titled Asia Pacific Pay-TV and Broadband Markets 2016 released on Thursday. Pay-TV channels (like Colors, Sony, Zee and Star Plus) are subscription-based channels for which the consumers have to pay.

According to the Information & Broadcasting ministry, nearly 41 million set-top boxes have been seeded in Phase 3 areas and Phase 4 digitization is due in December 2016. The government has completed Phase 3 of digitization barring few states which have demanded extension in the deadline.

By 2025, 70% of India’s pay-TV base is estimated to be digitized, growing from 93 million subscribers to 129 million from 2016 to 2025 in the light of digital addressable system (DAS) being implemented by the government.

The ongoing cable digitization is expected to facilitate a gradual increase in pay-TV monthly average revenue per user (ARPU) from $3.3 in 2016 to $4.5 in 2025.

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India