India’s pay-television industry is set for big growth. According to latest estimates,
India’s pay-TV industry is on course to generate $9.4 billion in sales this year.
By 2025, the pay-TV industry will reach $18 billion in revenue, said Hong Kong-based global media research and consulting firm Media Partners Asia (MPA) in its new report titled Asia Pacific Pay-TV and Broadband Markets 2016 released on Thursday. Pay-TV channels (like Colors, Sony, Zee and Star Plus) are subscription-based channels for which the consumers have to pay.
According to the Information & Broadcasting ministry, nearly 41 million set-top boxes have been seeded in Phase 3 areas and Phase 4 digitization is due in December 2016. The government has completed Phase 3 of digitization barring few states which have demanded extension in the deadline.
By 2025, 70% of India’s pay-TV base is estimated to be digitized, growing from 93 million subscribers to 129 million from 2016 to 2025 in the light of digital addressable system (DAS) being implemented by the government.
The ongoing cable digitization is expected to facilitate a gradual increase in pay-TV monthly average revenue per user (ARPU) from $3.3 in 2016 to $4.5 in 2025.