Top Story

e4m_logo.png

Home >> Media - TV >> Article

Indian channels shine at Promax & BDA World Gold Awards

28-June-2005
Font Size   16
Indian channels shine at Promax & BDA World Gold Awards

The fifth Promax & BDA World Gold Awards winners are announced and as has been the case so far, India has quite a few Golds, Silvers and Bronzes to its credit. STAR India has as many as 25 awards, MAX and SET have got six and four awards respectively. NDTV and Zoom have bagged three each and TV Today has got one award.

STAR Asia on the whole has bagged 40 awards. And, STAR India claiming a larger portion is good news for the country. “Promax is a very prestigious event for us and because it rewards creativity, an important one as well,” said Sameer Nair, COO, STAR India, “I am very happy and proud with these wins.”

For BDA Awards, the channel has seen recognition in categories ‘Bumper’, ‘ID’, ‘information Graphics’, Logo’, ‘Open’, ‘Art Direction & Design: Topical Promo’, ‘Art Direction & Design: PSA (Public Service Announcement)’, ‘Children of Game Set’, ‘One Time Only Set’, ‘Logo’ and ‘Topical On-Air’.

In regards to Promax awards, for Broadcast Television Station, STAR has won in categories like ‘Copywriting’, ‘Directing’, ‘Editing’, ‘Funniest Promotion’, ‘ID’, ‘Interstitial/Promotainment – Movies’, ‘Use of Library Music for a Promo’ and ‘Use of Original Music Composition’.

What must be heartening for STAR India would be the fact that a good portion of these wins are for channels like STAR Utsav and STAR One, along with new shows like ‘Kkavyanjali’.

MAX has got five BDA awards in the categories ‘Art Direction & Design: Special Events Promo’, ‘Sales & Marketing Presentation’ and three in ‘Art Direction & Design: Topical Promo Campaign’ for ‘Bliss’, ‘Cricket ID’ and ‘Extraaa Innings’. The one Promax Award is in the category ‘Use of Original Music Composition’..

All the four SET awards are for BDA, in categories, ‘ID’, ‘Promotional Items’ and ‘Topical Publication Advertising – Colour’ and ‘Topical All-Inclusive Combination’.

Tarun Katial, EVP and Business Head, Sony Entertainment Television, said, “It is an honour to see representation on the global platform. Jassi and Indian Idol are very special properties for us, which have done very well on different platforms – we are happy that they have succeeded in Promax as well.”

As for Zoom all three wins are for Promax Awards in categories, ‘Music Package/Post Score or Instrumental Theme With or Without Vocals’ and ‘Print Campaign’ has given the channel Gold and ‘Public Service Announcement (PSA)’ has a Silver.

All NDTV wins are also for Promax Awards in categories, ‘News Programme Promotion’, ‘Use of Library Music for a Promo’ and ‘Something for Nothing’. TV Today also has a Promax for the ‘Print Ad’ category.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...