Top Story


Home >> Media - TV >> Article

Indian channels make foray into Sri Lanka on DTH platform

Font Size   16
Indian channels make foray into Sri Lanka on DTH platform

Many Indian channels have started beaming to audiences in Sri Lanka through the country’s first DTH platform, CBNSat, which was launched on May 27. These channels include Raj TV, Vissa TV and Raj Digital Plus from the Chennai-based Raj TV network.

Speaking to exchange4media from Colombo, Mukundan, CEO, CBNSat, said, “There is an effective Tamil viewing population of around twenty per cent in SriLanka. Currently we have around 24 channels being offered on the platform, and by the next week we expect this number to go up to 27 or 28.”

Besides the two Tamil and one Telugu channels from Raj TV, more channels catering to Indian audiences are being offered on the platform, including Zoom, SET, Travel & Living, POGO, Animal Planet, CNN, AXN, F TV, BBC World, Discovery, M TV, Vh1, Nickelodeon and Animax. Indian news channel NDTV may also be offered on the platform soon, according to Mukundan.

B Shankar, Vice-President, Marketing & Sales, Raj TV, said, “The SriLankan market with its sizeable Tamil population is a very important market for us. We are already present on the terrestrial platform through Rupa Vahini, where our software is aired through the SriLankan Broadcasting Corporation (SBC). This makes us the first Indian Tamil channel on the DTH platform in Sri Lanka.”

Another Tamil channel, Sun TV, is said to be present via Maharaja Television’s Shakti TV. While Raj TV, Raj Digital Plus and Vissa TV (Telugu) will be available on the DTH platform, it is still not known if the new music channel from the Raj group, Raj Musix, will also be made available on this platform. The channel is due to launch along with the makeover of the Raj group on June 5.

In a release, BBC World head of network development Gerry Ritchie was quoted as saying, "Sri Lanka is an important and growing market for BBC World and we are very excited to be part of this new platform and the horizons it opens up for us in the region." The Hong Kong-based Asia Broadband Network is a partner in the CBNSat platform.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking