The success stories of Indian and international broadcasters in India were the subject of the 25-minute presentation by Bhuvan Lall, President and CEO of LALL Entertainment, at the recently concluded 2004 Media Summit in New York City.
Lall spoke at length about how in a short span of a decade the Indian broadcasting industry had emerged as a world-class player attracting the global media companies as well as the best Indian creative talent. He added, "It is only the beginning and broadcasters in India are just warming up for the future".
In a presentation that included quotes of Mahatma Gandhi and John F Kennedy, Lall emphasised that television in India connected everyone from the people who live in the high rises of Mumbai to the ones living in the remotest villages. It was on its way to becoming one of the largest pay TV market in Asia and had the potential to be the largest TV market in the world. He predicted that the next big format idea that hits the world might be Indian in origin.
Mark Rosenthal, President and COO, MTV Networks, speaking at the conference, added, "For us India is a revelation, the MTV India promos are among the best that MTV produces". Another speaker Michael Arrieta, SVP, Sony, said that for Sony the SET India experience has been extremely gratifying and really a surprise with several hours of high-quality Indian content being produced locally.
Speaking to exchange4media.com from Los Angeles, Lall said, "There are a lot of hard working Indian professionals out there who have quietly contributed to the growth of the Indian TV industry and it is time we celebrate their success as well as the extraordinary strides made by the Indian broadcasting community".
The Media Summit, was held on February 9-10 at The McGraw- Hill Companies headquarters, 1221 Avenue of the Americas in Manhattan. The event's theme was "Global Media + Technology Innovation = Communications Revolution". Lall, former Executive Director of Indian Broadcasting Foundation, was the only Indian invited to speak at the international conference.
The event saw the participation of over 1,500 top media and entertainment industry professionals from North America, Asia and Europe. The sponsors included BusinessWeek, Standard & Poor's, the Consumer Electronics Association, IBM, and N2 Broadband.
Media Summit 2004 is the premier conference on television, film, cable & satellite, broadband, wireless, publishing, radio, magazines, news & print media, advertising and marketing. More than 120 speakers from media properties, content and technology providers, advertising agencies, and financial firms conducted more than 20 panels and workshops.