IndiaCast announced the expansion of the global footprint for its premier news offering, News18 India in Asia by making it available to audiences in Singapore and the Middle East. News18 India is the international version of CNN-IBN, one of India’s leading English news channels and the 24-hour channel features content that focuses on the latest political, business, entertainment, sports and lifestyle news from India, giving viewers worldwide the opportunity to be up-to-date on all that is happening in India, with the coverage, analysis and insight by leading journalists, bringing them one step closer to home.
Expanding the international footprint of the service, IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East. In addition to News18 India, IndiaCast has also recently launched five ETV branded regional language channel services – ETV Marathi, ETV Bangla, ETV Telugu, ETV Gujarati and ETV Urdu on e-Vision’s platform, eLife TV.
Gaurav Gandhi, Group COO,IndiaCast, said, “With our entertainment brands now widely distributed across the world entertaining millions, we are now focusing on expanding the footprint of our news service. News 18 Indiais a customized product for the overseas markets with a fine balance between political news / current affairs and business /financial news. After its successful launches earlier in the UK and Australia, the channel has now launched in Singapore and in the Middle East. The timing for these launches could not have been better, given the fact that world’s eyes are on India as we go through the biggest National Elections ever. We, at IndiaCast, have consistently catered to the preferences of the Indian diaspora and look forward to keeping them ‘entertained’ and ‘informed’ through content that connects them to home.”
In addition to News 18 India,IndiaCast distributes the flagship channels Colors, its sibling Rishtey, MTV India and six ETV branded Services in overseas markets. The global footprint of IndiaCast distributed channels is close to 90 countries.
IndiaCastis India’s first multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content.