Neo Sports will exclusively telecast the India-West Indies Pepsi Cup cricket series starting Sunday, January 21, 2007. There will also be a Hindi feed for the same airing on Neo Sports Plus. The channel has also announced launch of pre-, mid- and post-cricket show ‘Extra Cover’ featuring some of the games’ biggest stalwarts.
The matches would be telecast from various cities across the country, including Nagpur and Chennai. Two of the four matches would be Day/Night fixtures starting from 1 pm.
Neo Sports channel has been positioning itself as ‘India’s 1st cricket-only TV channel’, and also holds the rights to all the international and domestic cricket played in India. Moreover, it also holds the rights to 67 per cent of all confirmed international cricket series featuring the Indian team till March 2010.
Furthermore, Neo Sports Broadcast Pvt Ltd has entered into an exclusive distribution tie-up with STAR India to take Neo Sports and Neo Sports Plus across the length and breadth of this country and is available on cable, DTH and new media platforms.