Top Story


Home >> Media - TV >> Article

India vs England T20 match tops overall and rural market; 'Naagin' takes over urban market: BARC @ Week 5

Font Size   16
India vs England T20 match tops overall and rural market; 'Naagin' takes over urban market: BARC @ Week 5

DD National’s telecast of the third T20 match between India and England topped collectively with 17.5 million impressions while the rural market witnessed 11.7 million impressions for week 5 (January 28- February 3). It managed sixth spot with 5.7 million impressions in the urban market. On the other hand, the second T20 match claimed the second spot both collectively and in the rural market with 17.2 and 11.6 million impressions, respectively. Meanwhile it took the ninth spot in the urban market with 5.5 million impressions.

The second season of ‘Naagin’on Colors topped the urban market with 7.4 million impressions. It stood third collectively and eighth in the rural market with 11.3 and 3.98 million impressions, respectively. The same show on Rishtey came third in the rural market with 5.8 million impressions.

For the same week ‘Kumkum Bhagya’ on Zee TV came fourth collectively and in urban market with 10 and 5.9 million impressions respectively and fifth in rural market with 5.1 million impressions.

Star Plus’ popular show ‘Saath Nibhaana Saathiya’ ranked fifth collectively and seventh in the urban market with 8.4 and 5.7 million impressions respectively, while the same show on Star Utsav took the fourth position in the rural market with 4.8 million impressions.

‘Shakti - Astitva Ke Ehsaas Ki’ on Colors stood third in the urban market with 5.9 million impressions and sixth collectively with 8.2 million impressions.

Collectively the last two episodes of ‘Big Boss’ came second in the urban market with 6.1 million impressions and seventh collectively with 8 million impressions.

‘Ye Hai Mohabbatein’ on Star Plus took eighth spot collectively with 7.8 million impressions and tenth in the urban market with 5.5 million impressions.

Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ was at the ninth spot collectively with 7.7 million impressions and eighth in the urban market with 5.6 million impressions.

‘The Kapil Sharma Show’ on Sony Entertainment Television was at the fifth spot in the urban market with 5.8 million impressions and tenth spot in the overall chart with 5.5 million impressions.

‘Afsar Bitiya’ on Zee Anmol took the sixth spot in the rural market with 4 million impressions.

Jodha Akbar’ on Zee Anmol ranked seventh in the same market fetching in 3.9 million impressions.

‘Udaan’ on Rishtey took the ninth spot with 3.6 million impressions.

Meanwhile Zee Anmol’s ‘Naagkanya’ was at the bottom in the rural market with 3.6 million impressions.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017