Hindi news channel India TV has undergone a full brand refresh from December 16, 2013. Renderon Broadcast Design, a US-based packaging firm that counts Fox News and NBC amongst its clients, has given India TV an international and contemporary look and feel. India TV’s new logo has been designed by brand strategy firm DY Works.
With this, India TV news presentation moves to a sophisticated double story set. The colourful set has been designed and executed by BDI (Broadcast Design International). Mike Baker, Former Lighting Director, BBC was specially flown in for lighting the new set. The new look for India TV mikes has been designed by Germany’s Schulze-Brakel, which specialises in collateral design for microphone IDs.
Strategic refresh in Brand India TV has Editor-in-Chief Rajat Sharma leading from the front. Sharma has taken charge of prime time, reviving his popular show ‘Aaj Ki Baat - Rajat Sharma ke Saath’. It may be recalled that this show was first introduced on Star Plus by Sharma, which the channel had used to capture viewership when converting to a Hindi channel.
The new visual identity is backed by an experienced team in the news room led by Editorial Director QW Naqvi. A large number of experienced editors, producers, presenters and creative writers have recently joined India TV to execute changes in the content.
Capturing the revamp, India TV Managing Director & CEO, Ritu Dhawan, observed, “It is the result of months of seamless planning and execution by all involved with the refresh. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums.”