Top Story


Home >> Media - TV >> Article

India TV undergoes full brand refresh from today

Font Size   16
India TV undergoes full brand refresh from today

Hindi news channel India TV has undergone a full brand refresh from December 16, 2013. Renderon Broadcast Design, a US-based packaging firm that counts Fox News and NBC amongst its clients, has given India TV an international and contemporary look and feel. India TV’s new logo has been designed by brand strategy firm DY Works.

With this, India TV news presentation moves to a sophisticated double story set. The colourful set has been designed and executed by BDI (Broadcast Design International). Mike Baker, Former Lighting Director, BBC was specially flown in for lighting the new set. The new look for India TV mikes has been designed by Germany’s Schulze-Brakel, which specialises in collateral design for microphone IDs.

Strategic refresh in Brand India TV has Editor-in-Chief Rajat Sharma leading from the front. Sharma has taken charge of prime time, reviving his popular show ‘Aaj Ki Baat - Rajat Sharma ke Saath’. It may be recalled that this show was first introduced on Star Plus by Sharma, which the channel had used to capture viewership when converting to a Hindi channel.

The new visual identity is backed by an experienced team in the news room led by Editorial Director QW Naqvi. A large number of experienced editors, producers, presenters and creative writers have recently joined India TV to execute changes in the content.

Capturing the revamp, India TV Managing Director & CEO, Ritu Dhawan, observed, “It is the result of months of seamless planning and execution by all involved with the refresh. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated look and feel, programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video