India TV, promoted by Rajat Sharma, will beam 24 hours from May 20. The channel will roll out an extensive print campaign on the same day, and follow it with electronic medium campaigns in niche channels.
The advertising needs of the channel are being met by Euro RSCG, informed Sanjay Reddy, VP, Sales, India TV,
Addressing mediapersons today, Rajat Sharma, Chairman, India TV, said the news channel will be on air from May 20. An editorial team of around 300 people will coordinate from all corners of the country to provide extensive coverage of national events.
Prominent sting journalist Tarun Tejpal and social activist Maneka Gandhi will also figure in the programmes aired on the channel. Referring to the investments made in the venture, he said Rs 70 crore have been invested and the promoter himself holds around 74 per cent stake in the channel. Details of the remaining 26 per cent were not divulged.
Elaborating on the programming of the channel, Sharma said the major attractions will be hits like ‘Aaj Ki Baat Rajat Sharma Ke Saath’, a daily programme blending news reporting and analysis, ‘Aaj Ka Tehelka’ by Tarun Tejpal, ‘Aap Ki Adalat’, etc.
The channel will provide unbiased news in a non-sensational manner to viewers, Sharma said.
India TV is the offering from Independent News Service (INS), established in June 1997 and promoted by Rajat Sharma and his wife Ritu Dhawan.