Further to the refresh of India TV a fortnight ago, the Hindi news channel has now launched a brand campaign to mark the change and to reinforce the new logo, packaging and refreshed content.
India TV Editor-in-Chief Rajat Sharma is the face of the campaign. The objective behind the brand refresh and changeover has been highlighted with Sharma appealing to the nation to collectively bring about a change.
The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”. The exercise is in sync with the currently transforming nation that also coincides with India TV’s recent changeover.
Illustrations of various revolutionary movements such as India’s fight back against terrorism during 26/11, protests against rapes, anti corruption movements led by Anna Hazare are mnemonic to such collective radical movements that have become the regular sights in contemporary India.
The campaign will cover OOH, outdoor, print, and online platforms, including general online media and social networking sites. The campaign has been spread across all critical Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.
Speaking on the campaign launch, Ritu Dhawan, MD & CEO, India TV said, “As a leading Hindi news channel, India TV has always been on the forefront of genre leading initiatives. This time, it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general.”
Pushpinder Singh, Chairman, Saints & Warriors, the agency that has executed the campaign, added here, “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”