After completion of two successful years at India TV, Sudipto Chowdhuri has been elevated to Executive President–Sales.
India TV underwent a complete brand makeover couple of years ago that included everything from brand identity to packaging to content to presentation. His inclusion to lead the Sales at India TV coincided with the pre-transition preparations at the channel.
As part of the larger organisational objective, the immediate challenges he has faced and succeeded in are those of price hike and bringing top-of-the-line brands on board.
During this period, the channel’s co-located inventory sales have also grown exponentially.
Reacting to the news, Sudipto Chowdhuri said, “I would like to especially thank MD & CEO Ritu Dhawan not only for the appreciation and recognition but also for placing trust and giving me a free hand to handle sales in a fiercely competitive scenario.”
Hailing from Kolkata, Sudipto started his career in advertising with Tata Yellow Pages in Delhi. He was sent to Kolkata to start Tata Yellow pages branch operations along with couple of senior colleagues. After a long stint in the Tata Yellow Pages, he moved South with India Today Group as Deputy Manager Advertising (IMPACT) and was handling all editions of India Today.
He then moved to Zee Network as a Senior Manager - Ad Sales and was handling the entire network sales based out of Hyderabad for the Andhra Pradesh market.
After being promoted to Associate Vice President – Sales, he then moved to Chennai to handle TN & AP markets. Soon after, he moved to Star News as Head of TN & AP.
He then joined Star News in Mumbai to handle bigger markets and responsibilities. After a relatively long stint with Star News and before joining India TV in January 2013, he got his first national responsibility with TV 9 Group (TV9 Kannada & NEWS 9 English News Channel).