Rajat Sharma promoted India TV is taking new initiatives to beef up its content and talent pool. The channel has recently inducted Alok Tomar as Senior Editor, while Girish Juneja and Shibani Kapur have been taken as Senior Producers for two new programmes – a weekday crime show, ‘ACP Arjun’, and a weekday show on cinema, television and celebrities, ‘Star aur Style’, beginning May 8.
Tomar, a veteran print and television journalist, has been specially brought in to beef up the copy desk. Tomar, who has authored books and scripted serials like ‘KBC’ and ‘Jee Mantri Ji’, has a rich experience in this regard.
He had worked as Copy Consultant for Aaj Tak at the time of the channel’s launch in 2000. His last stint was at SI news channel as Political Editor, where he was made to quit following controversy over the publication of the cartoons of Prophet Mohammed in ‘Senior India’, the SI group magazine which he was editing. Tomar has his task cut out to improve the content of India TV, particularly crime related content.
India TV in its latest programming initiative is especially focusing on crime programming. For this, Girish Juneja, formerly of Zee News and Channel 7, has been brought in to produce ‘ACP Arjun’, a week day prime time (8 pm) crime show Monday to Friday. The USP of the show is that the presenter of the show will be dressed in an ACP’s uniform, while the reporters under him will be the investigating officers.
According to India TV sources, the show would have a live feel to it and the cutting edge would be ‘investigation as it is happening’. The full fledged crime bureau and a Special Investigation Team of reporters will carry out investigations parallel to the police’s and come out with its findings. This crack team will unveil weekend specials on cases that are being keenly followed by the TV viewing public. India TV Chairman and Editor-in-Chief, Rajat Sharma, described the show as one that would mark the channel’s big time entry into crime shows.
Besides the crime genre, India TV is refurbishing its entertainment genre as well with the induction of Shibani Kapur, an ex-NDTV and TV18 hand, as Senior Producer (Entertainment). Kapur, an alumni of UK’s National School of Film and Television and a recepient of Inlaks Scholarship, has been given the responsibility of producing a week day (Monday to Friday) prime time (8 pm) show on cinema, television and celebrities, titled ‘Star aur Style’. The show, according to Sharma, would have a pioneering interactive communication with India TV audiences over the new IVRS systems.
Sharma added that the induction of Alok Tomar, Girish Juneja and Shibani Kapur was an exciting addition to the talent pool at India TV and that the new programming initiatives would further help enrich their content offerings.