Rajat Sharma-promoted India TV has signed a distribution agreement with direct-to-home (DTH) service provider, Dish TV. The tie-up will help provide a wider, nationwide reach to India TV. Under the terms of the agreement, Dish TV will have exclusive rights to distribute the channel on its DTH platform.
Arun Poddar, Head-Distribution, India TV, said that with the continued development and improvement of the cable and satellite infrastructure in India, “expanding our reach has become an important part of our overall strategy. India TV has entered into this alliance with Dish TV so as to reach viewers who were earlier unable to watch the channel”.
Said Rajat Sharma, Chairman, India TV, “Dish TV’s growing subscription base and its sophisticated DTH technology will further enhance the penetration of India TV.”
Dish TV is a part of the Essel Group and is India’s first DTH service that broadcasts an array of programmes from a high-powered satellite straight to homes. It has around 1.5 lakh subscribers.