ITG has re-designated Kalli Purie as Group Editorial Director, B’cast & New Media.
Prior to this Kalli Purie was Group Synergy and Creative Officer of the organisation. This new role came after the revamp of the channel in the first week of June.
ITG Chairman and Editor in Chief, Aroon Purie announced the new responsibility for Kalli Purie to the Group’s employees, according to sources. Purie is expected to provide editorial supervision to Television, Digital properties and Events. Accordingly, her other portfolios and designations will conclude with necessary transition.
In an interview with exchange4media last month, Purie spoke about her plans for the business, as Director of Broadcasting along with being Group Synergy and Creative Officer.
She said, “Having control over TV, Digital and Events. Getting things and getting people to combine and to work together because the three things work so well together. That’s the space I am taking.”
She has worked in several roles in the India Today group since 1996. She began as a marketing executive and reporter for the flagship magazine, India Today, and worked in many capacities in the different divisions of the group spanning print, television and digital.
Since 2011, Purie has taken up the role of the Director of the India Today Conclave, an annual event that brings together leading politicians, film stars, celebrities, educationists and other prominent people from around the world, to discuss various topics.