On a whistle-stop Indian tour, Kelly Clark, CEO - MindShare Asia, has a high opinion of media practices in India and sees India emerging as an outsourcing hub. "India is one of the Top 5 countries, worldwide, in terms of current importance of operations and revenues. Going forward, we see India moving further up," comments Clark on Indian media practices and people, especially at MindShare and other group companies.
Clark also believes that India can emerge as an outsourcing hub of media and communication modeling for the group, currently much of which is being centered in UK. These comments are part of an extensive commentary on Indian and Asian media markets and practices, to be available soon, exclusively on exchange4media.
Speaking to exchange4media on his learnings from operating in Asian markets for six year, Clark says, "It is a myth in western world, that media practices in Asian markets and India are underdeveloped. That's not true! I think Asia Pacific, particularly India, leads the west. A lot can be learned from this region. That's the learning I take with me to my new assignment, in UK." Clark has recently been designated as CEO of MindShare, UK, after the UK chief Simon Rees moved out of MindShare, to pursue 'new ventures and opportunities.' Clark moves out of Asian operation and takes over the assignment in UK from November 1, 02.
Commenting on the management talent and understanding of WPP marketing companies (MindShare is one of the group companies), Clark exudes, "the depth of management talent in our Indian companies will match the best in the world. When we created the existing structure, headed by Andre Nair and ably supported by Ashutosh Srivastava, Bashab Sarkar and Vikram Sakhuja, one of the key advertisers, who is also the largest broadcaster, commented - 'WPP media now has the dream team.' And the team certainly has done well."
Clark is excited by the recent wins at MindShare, India. "Out of 39 pitches, in just 10 months, we have won 32! And the results of 4 pitches are yet to be announced. This is fantastic. It reaffirms our faith in Indian management and the investments we have been making," says Clark. Clark believes that there is more scope to grow, especially by providing top end consulting in developing tools and technique that further improve media investment. According to Clark, this 'development work' based on sophisticated econometric modeling for WPP clients, currently concentrated in UK, should increasingly happen in India, through group company- Advance Techniques Group (ATG). ATG is a specialized Strategic Econometric Consultancy focusing on the measurement, and consequent improvement in the return on marketing investment. ATG has recently gained several new projects where it will work in conjunction with client and its media agency to arrive at a better correlation between media investment and sales.
This affirmation of Indian talent and practices, especially at WPP media companies, is indeed good news. exchange4media will soon publish the exclusive commentary on other media issues, shared by Kelly Clark. Coming Soon….