India-Pak Champions Trophy final has highest reach for any one-day event

India-Pak Champions Trophy final has highest reach for any one-day event

Author | exchange4media News Service | Friday, Jul 07,2017 9:02 AM

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India-Pak Champions Trophy final has highest reach for any one-day event

The recent Champions Trophy (CT) has been testimony to the fact that Cricket remains as one of the biggest platforms  

According to Star, the Cummulative Reach of the tournament stands at a staggering 418 million individuals across India across age groups, which would mean that almost every second Indian with a TV has watched CT. On a comparative note, the 18 days event (ICC CT) has surpassed 46 days IPL in terms of reach (IPL10 reached 411 million individuals).  

India matches ratings doubled to 7.3 compared to 3.6 of 2013 edition. The high point of the tournament was the final match between India and Pakistan, rated at 11.3 TVR among Males (Males 15+ AB, All India Urban). This is 2x of last season’s final (5.1 TVR). The reach of final match is 268 million (at 2+, All India), this the highest reach number for any one-day event in BARC history.

On a comparative lens with other properties like Bigg Boss and Jhalak Dikkhla Jaa properties, which deliver reach of around 200 million over 3 months or so, CT over a period of 18 days has delivered 2x the reach.   

With the above kind of delivery and  impact, Cricket once again  re-establishes itself as the single biggest and unparalleled impact vehicle that is available to advertisers. The advertisers of CT have also seen this value potential and invested in the platform. Sources indicative mention about 50 advertisers leveraged this platform and  the revenue per game realised by broadcaster Star Sports  was almost 3 times higher than the last season.

Matches ICC CT'13 ICC CT'17 Growth
Final Match Avg 5.1 11.3 120%
India Matches 3.6 7.3 102%

 

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