BARC(Broadcast Audience Research Council) Week 46 ratings for the Hindi News Channels that were out yesterday did not include India News, though BARC Officials did not comment on the same when exchange4media reached out to them.
The reasons for the non-inclusion of India News data in the ratings was said to be for ‘suspected malafide practices’ according to communication sent to BARC subscribers sourced by exchange4media.
“We are shocked to hear this and are trying to talk to all the stakeholders including BARC to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible Network in the Broadcasting business for the last 8 years and we have shown consistent growth for the last 5 years in TAM & BARC ratings. We believe in the transparency of the system and intend getting into the bottom of the matter and exploring all the options available to us.” Said Varun Kohli, CEO, India News, reacting to this development.
It maybe recalled that BARC had sent Raj Television Network a show-cause notice in March earlier this year for allegedly trying to bloat its viewership numbers. Just last month BARC filed a police complaint in Kerala against tampering panel homes by a couple of channels in the state.