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India is no longer a cheap market: Deepak Shourie

05-November-2011
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India is no longer a cheap market: Deepak Shourie

“If you have a product that’s targeted well and the advertising reaches the target, it will do well. India is no longer a cheap market, you have to be very careful where you advertise,” advises Deepak Shourie, Director, BBC Worldwide Channels, South Asia. More

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.