Top Story

e4m_logo.png

Home >> Media - TV >> Article

India’s youth love MTV Roadies’ Rannvijay: Ormax study

12-August-2011
Font Size   16
India’s youth love MTV Roadies’ Rannvijay: Ormax study

Ormax Media has launched a study called ‘Character Youth Loves’ (CYL). The first edition of the study reveals that Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.

CYL is a quarterly study and is conducted among 1,120 male and female respondents, 15-24 years, SEC AB, across four cities – Mumbai, Delhi, Lucknow and Indore.

According to Ormax Media’s study on the favourite non-fiction television characters among youth - Characters Youth Loves (CYL), Rannvijay from MTV Roadies ranks No. 1.

At No. 2 is Raghu, also from MTV Roadies. Raghu is clearly more popular among males with a 12 per cent popularity share vis-à-vis females, among whom his rank drops to No. 4 with a 5 per cent share.

Out of the top five most liked characters the top 2 – Rannvijay and Raghu – collectively hold 37 per cent of the total popularity share. However, the overall share of GEC characters is slightly higher at 52 per cent versus 48 per cent of the youth channels (MTV+ UTV Bindass + Channel [v]).

At No 3, 4 and 5 are Akshay Kumar (‘Khatron Ke Khiladi’), Sonu Nigam (‘X-Factor India’) and Hrithik Roshan (‘Just Dance’), respectively.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business