Top Story


Home >> Media - TV >> Article

India’s first 3D TV serial, ‘Mayavi’ debuts on Jaya TV

Font Size   16
India’s first 3D TV serial, ‘Mayavi’ debuts on Jaya TV

Tamil satellite channel Jaya TV has launched ‘Mayavi’, touted as the first 3D serial on Indian television. The serial hit the airwaves on October 2. ‘Mayavi’, which has been produced by Chennai-based production house G V Films, will be aired on Saturdays at 9-9.30 pm.

The serial consists of 26 episodes, with the channel planning a few more episodes as the response to the first episode was on expected lines. The story of the serial is based on the character ‘Iron Hand’ Mayavi and is a fantasy tale.

Said V Murali Raaman, Vice-president, Programmes and Operations, Jaya TV, “We wanted to break through the clutter. This kind of programmes would be a welcome relief from the usual tear-jerker soaps aired by our competitors.”

“There is also scope for visual grandeur that would appeal to viewers of all age groups. Moreover, the lead character, Mayavi, would be in the line of great comic heroes like Superman, Batman, Spiderman, etc,” Raaman added.

Meanwhile, Jaya TV has appointed distributors across the state to distribute the 3D spectacles required to view the serial. “So far we have sold around 40 lakh 3D spectacles,” said Raaman. The channel has also roped in actors like Sibi, Jayam Ravi, S J Surya, Bharath and Jeeva to promote the serial.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’