INCableNet is planning to introduce the concept of prepaid cards for access to the pay TV channels. It has also initiated discussions with broadcasters to finalise the modalities of the arrangement.
According to sources, the prepaid cellphone cards will enable easy monitoring of usage by creating an automatic subscriber database which will solve the nagging problem of under-declaration by cable operators, it will also ensure assured returns for the broadcasters, the multi-system operators (MSOs) as well as the government. The move will also enable curb unauthorised access.
According to analysts, the smart cards could be inserted into the set-top boxes for usage and need to be refilled when the credit depletes. The company is also planning to initiate discussion with the banks to facilitate refilling. Besides, refills would also be made available in the commercial establishments.
Currently cable TV subscribers have to pay for content they may not be interested in viewing. But when conditional access becomes a reality consumers will be able to chose channels they want to view and pay accordingly.
Source: Business Standard