Top Story


Home >> Media - TV >> Article

INCablenet to cut down headends

Font Size   16
INCablenet to cut down headends

In a bid to centralise operations and gain control over the network, the Hinduja-owned INCablenet has decided to reduce its headends from 52 last year to 20. While in Delhi, the plan is to bring down the headends from 14 to just four, Ahmedabad will be reduced from three to two.

According to company sources, the plan is to have a centralised headend in each city where the cable network has a presence. In few cities, the company will have a few standby headends. INCablenet, as a form of appeasement, has allocated to its distributors five channels, which they can run by choice. Two out of the five channels will be reserved to take care of local preference of customers. Operators can run local ads on their channels while INCablenet will take the entire revenue from corporate ads. The operators will not be permitted to run any unauthorised channels.

Distributors, in return, will have to ensure a 50 per cent increase in connectivity of subscribers over a few months. The franchisee fee in Mumbai will be Rs 100 a month per subscriber while in several other places it has been increased to Rs 120. The upgradation of the network in several areas to 860 MHz has allowed an increase in menu of channels offered to subscribers.

Source: Financial Express


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3