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In two weeks, SMJ combined reach touches 27.5 cr

In two weeks, SMJ combined reach touches 27.5 cr

Author | exchange4media News Service | Wednesday, May 23,2012 9:20 PM

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In two weeks, SMJ combined reach touches 27.5 cr

‘Satyamev Jayate’ (SMJ) has maintained its opening viewership in week two as well. The show has delivered a reach of 27.8 crore people over the first two episodes aired in India. As per TAM Media Research data for week 20, shared by STAR India, SMJ rated 4.4 TVR in HSM markets (All 4+) and a national TVR of 3.7 for All 4+, all India. These are simulcast ratings of the original episode aired on Sunday morning 11 am across nine channels that included Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan.

A press statement quoted: “The combined viewership over the first two weeks crossed 8.2 crore as per TAM universe (original and repeat airings). This figure when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 27.8 crore Indians since its launch. This demonstrates that the Sunday morning slot has been galvanised as a reach aggregator.”

The show has generated unprecedented buzz in the online numbers. The pre-launch campaign on digital reached out to 73 per cent of the online audience in India at about 8.2 crore people. The show has reached out to 75 per cent of the Twitter audience and has generated 16 crore impressions on Twitter since launch.

The show has trended over the last three weeks with each topic catching attention of the online audience. On Facebook, the show has reached out to 1.4 crore users and is well on its way to reaching a million fans within a few weeks of launch. This will be a record for any show launch on Indian Television. The show has also had more than 1.1 crore hits on YouTube with a massive 97% like rate. The show has received over 2 million votes of support and over 1 crore has been received as donations for the first 2 episodes.

In a prepared statement, Sanjay Gupta, COO, STAR India said “It is very heartening to see the continued solid performance of Satyamev Jayate in its second week. It’s a testimony to the strength of the concept and the way the content has touched people all over the country. The show has generated historic reach at 27.8 crore Indians over the last two weeks and has generated unprecedented buzz and impact. However beyond the numbers, what is truly historic is the story and narrative of change sparked by the show.”

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