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In Mumbai plans to go digital by Jan 2003

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In Mumbai plans to go digital by Jan 2003

The Hinduja-owned city-specific channel, IN Mumbai, is being revamped and will go digital by January, 2003. IN Mumbai will be repositioned as a news and events channel and move away from movies and general entertainment. Currently, it has 6-7 hours of music and other assorted programmes. The Hindujas also run a cable movie channel called CVO in 110 cities across the country and it could be one of the reasons to do away with movies on In Mumbai. INCablenet channel also telecasts movies. While IN Mumbai is managed by a content company called IndusInd Entertainment Ltd, INCablenet is operated by IndusInd Media & Communications. The digitalisation of content will help the company to retrieve from its archives and sell it to ethnic channels overseas. And with IN Mumbai channel going digital, a “city-by-city activation process is on the cards. The idea is to have a presence in the metros and extend it gradually to the cities where INCablenet has a cable presence. The Hinduja-owned cable network is present in 12 cities.


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