Top Story

e4m_logo.png

Home >> Media - TV >> Article

In Mumbai plans to go digital by Jan 2003

05-September-2002
Font Size   16
Share
In Mumbai plans to go digital by Jan 2003

The Hinduja-owned city-specific channel, IN Mumbai, is being revamped and will go digital by January, 2003. IN Mumbai will be repositioned as a news and events channel and move away from movies and general entertainment. Currently, it has 6-7 hours of music and other assorted programmes. The Hindujas also run a cable movie channel called CVO in 110 cities across the country and it could be one of the reasons to do away with movies on In Mumbai. INCablenet channel also telecasts movies. While IN Mumbai is managed by a content company called IndusInd Entertainment Ltd, INCablenet is operated by IndusInd Media & Communications. The digitalisation of content will help the company to retrieve from its archives and sell it to ethnic channels overseas. And with IN Mumbai channel going digital, a “city-by-city activation process is on the cards. The idea is to have a presence in the metros and extend it gradually to the cities where INCablenet has a cable presence. The Hinduja-owned cable network is present in 12 cities.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...