IMPACT magazine from the exchange4media Group has partnered Bloomberg TV India to launch ‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry. The first episode of the show was aired at 6.30 pm on Tuesday. It had Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system and what it will mean for key stakeholders, before the first set of measurement data is released today.
‘Logo to IMPACT’– positioned as a weekly guide to news with the news-makers of the industry – begins with four special episodes that are a deep-dive into the when, what, how and why of the game-changing BARC, as it becomes a reality.
Subsequent episodes of the show will take an in-depth look at the domain, bringing together the men and women who drive the various sectors, the hottest trends that will define the future and analysis which will determine its success. Each week, the main segment of the show will underline the biggest news/event /trend and talking point of the week, while various other segments will feature news-makers, top CMOs, agency heads and ad gurus, as well as happenings and news around the space.
Watch ‘Logo to IMPACT’ on Bloomberg TV India at 6.30 pm on Tuesdays. Catch the launch episode here: http://bit.ly/1JyQR9O