Top Story

e4m_logo.png

Home >> Media - TV >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Real to go on air from March 2

13-February-2009
Font Size   16
Share
<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Real to go on air from March 2

Real, the new Hindi entertainment channel by Real Global Broadcasting would be launched on Monday, March 2, 2009. The channel can be down linked from IntelSat-10, 68.5 Degree East, and will be a digitally encrypted pay channel. Being a 50:50 joint venture between Alva Brothers Entertainment and Turner International, it will be a part of the Zee Turner bouquet and will be available across the country on cable systems and digital platforms.

Sunil Lulla, Director, Real Global Broadcasting Pvt. Ltd. said, “REAL will start with daily three hours of original programming with a dynamic blend of fiction and reality shows. He further added, “REAL is a smart, fresh and distinctive Hindi entertainment channel for the Neo-Indian who is the urban oriented, outward looking and progressive Indian seeking an alternative, which is not the current stereotypical. Our shows are a vivid testimony of the distinctive offering we have for the Indian viewer.”

The channel is beginning with programmes such as ‘Poker Face’, which would be aired Monday to Sunday at 8 p.m; ‘Vicky Ki Taxi’, a weekly drama that would be aired every Friday at 9 p.m; ‘Hindi Hai Hum’ that is on the Monday to Thursday 9 p.m slot and ‘Sarkaar Ki Duniya’ that is on the Monday to Friday at 10 p.m slot.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited