Media logistics company IMD has acquired the eBus-Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and the Asia-Pacific.
For its India activities, eBus has been in a joint venture with Aidem since 2010, and has built the largest network of broadcasters for digital delivery and distribution of television commercials.
The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the Asia-Pacific market. The new combined IMD and eBus entity will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of customers that have interests in global delivery solutions.
Commenting on the acquisition, Simon Cox, CEO, IMD said, “eBus fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery just like IMD, and we have the same cultural and customer-service driven values. On top of that, eBus has a brilliant technology platform created by an exceptionally talented team.”
A critical factor in the acquisition has been the strong management at eBus, led by CEO Carmine Masiello, who has 20 years of experience in the IT and media industries.
Masiello added here, “IMD’s investment in eBus will speed up our expansion in the Asia-Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”
Vikas Khanchandani, Director, Aidem Ventures said, “eBus already has a pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMD’s support, this coverage is set to grow wider and faster. This acquisition of eBus by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same.”