“‘Kul’ is one of my biggest shows. I am working very hard on it to be one of the best I have ever made,” said Ekta Kapoor in an interview with exchange4media while speaking about her forthcoming releases. The show in question has been given a new name now – ‘Kavyanjali’ and STAR Plus is all set to air it towards the end of January 2005.
‘Kavyanjali’ would be the first show that STAR Plus will release in 2005. The half-hour daily would be slotted in 9 to 10 pm bracket. Needless to say that if the show comes at the 9 pm slot, Kapoor would be competing against her own show ‘Kkusum’ on Sony, a situation she is quoted to be “avoiding”. The 9.30 pm slot would compete against Sony’s ‘Jassi Jaissi Koi Nahin’ and Zee’s ‘Kareena Kareena’.
“It’s a love story and the kind that appeals across ages,” expresses Deepak Segal, Senior VP, Content and Communication, STAR India, “The objective is to again give the Indian audience something different in a grand manner, which is symbolical of Plus’ offerings. Also, the show has strengths in the form of its star cast and a powerful storyline.”
Sharing more on the expectations around the show, he says, “The show should throw good numbers. Even the 8 pm shows on Plus throw TVR of five, which is probably better than the best that other channels can manage. We are sure that coming in primetime, the show will throw very good ratings.”
In regards to the marketing of the show, he shares that the channel aims at making required noise around the show. The current 9 pm slot is taken by the one-hour weeklies. With the launch of the new show, ‘Des Mein Nikla Hoga Chand’, ‘Kehta Hai Dil’, ‘Sanjivani’ and ‘Saara Akaash’ would be converted into half-hourlies.
However, ‘Kavyanjali’ marks the entry of cine stars Amrita Singh and Achala Sachdev on the silver screen. As far as the story of the show is concerned, it is a love story revolving around ‘Kavya’ and ‘Anjali’, Amrita Singh playing the influential mother of ‘Kavya’. Being STAR Plus’ first offering for 2005, ‘Kavyanjali’ is one of the awaited releases of the New Year.