Top Story

e4m_logo.png

Home >> Media - TV >> Article

Idea Cellular in strategic association with Sanjay Dutt-starrer ‘EMI’

25-October-2008
Font Size   16
Share
Idea Cellular in strategic association with Sanjay Dutt-starrer ‘EMI’

Idea Cellular’s tagline ‘What an Idea, Sirji’ and its signature ringtone have been woven into the plot of the forthcoming Sanjay Dutt-starrer ‘EMI’. The mobile service provider has tied up with Popcorn Motion Pictures and Balaji Motion Pictures for this strategic in-film integration initiative.

This apart, the Idea portal will make available a host of value-added services such as dialer tone, ring back ring tones, wallpapers to its subscribers.

Speaking on this initiative, Atul Chaturvedi, Circle Head, Idea Cellular, Delhi, said, “Idea has always been at the forefront of best-in-class telecom services and has succeeded in delivering exciting and innovative products to its customers. This is yet another pioneering effort in the mobile entertainment space, which will enable Idea and Popcorn Entertainment to reach out to their customers by providing Bollywood streaming content.”

The movie ‘EMI’ (‘Easy Monthly Installments’) is a bittersweet satire that looks at modern day India in a mirthfully subjective way. The film has been directed by debutante Saurabh Kabra. The music has been composed by Chirantan Bhatt and the music track also features Sanjay Dutt lending his voice to the title track. ‘EMI’ is a narrative of interconnecting characters coming from different strata and styles. The movie portrays contrasting characters, who indulge in spending without thinking, and others who care to be optimistic about the future that they desire. ‘EMI’ will be distributed worldwide through Sahara One Motion Pictures.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems