The ICC World Cup’s second week’s numbers include the last of the matches that India played before being ousted from the tournament. TAM Media Research data indicates that among all the matches played, it was the India matches that scored the highest.
The winning match with Bermuda for the C&S 4+ scored 5.76 in the all-India market for MAX and a 3.19 for SAB. For the all-India 4+, DD 1 made a 4.71 for this match — needless to say that these numbers are higher than that of India versus Bangladesh match. Interestingly, the ‘make or break’ match with Sri Lanka, where India performed very poorly, has rated higher than these matches.
For the C&S TG, MAX got a 6.68 for the India versus Sri Lanka match and SAB was at 3.59. DD 1 rated a 5.22 in the all-India TG for these matches.
At least DD and SAB have no other match that is worth mentioning in terms of TRPs, as the ratings have not even crossed the 1 TRP mark. MAX however, still has something going for itself with the other matches.
The Australia versus South Africa match that played on March 24 was rated the highest in the non-India matches, with a 2.33 in the C&S 4+ TG. The next best is Sri Lanka versus Bangladesh mathc at 2.31, which was played on March 21. New Zealand appears to be garnering interest as well with both its matches, with Kenya and Canada rating at 1.07 and 1.24 respectively.
The ratings to watch out for in the coming weeks would be of some interesting matches like those of South Africa and Sri Lanka. However, one aspect is clear with this week’s numbers: with India out, as various experts had pointed out, ratings are down by half.
Sneha Rajani, Business Head, MAX, is happy with these numbers. Speaking on her views on the viewership being reduced to half for the non-India matches, she said, “If you have seen the numbers, you will realise that the ratings for non-India matches have doubled from the earlier tournaments. We have seen this trend of non-India matches gaining further momentum in India ever since the Champions Trophy, and I think that is encouraging for MAX.”
However, with India out, will MAX get the impact in terms of good ratings that it did in the last World Cup? Rajani replied, “The idea that ratings would reduce with India out is a no-brainer, but you must not forget that this is the World Cup and it doesn’t get bigger than this. I think this property will play the role for MAX that it was supposed to play.”
The ICC World Cup kicked off on March 13 and the numbers released last week showed that the West Indies versus Pakistan match rated 4+. The Australia versus Scotland match rated 2. The other two matches that have some numbers to show are Sri Lanka versus Bermuda, and England versus New Zealand — both are at 2 TRP. The high scorer, needless to say, was the India versus Bangladesh match, where on MAX, the show had a rating of almost 6 TRP, and 2.6 on SAB.
While these are the C&S numbers, for the all-India 4+, DD scored a 2.4 TRP for the West Indies versus Pakistan match, and almost a 5 TRP for the India versus Bangladesh match.
Bringing the India versus Bangladesh match under the scanner, in the case of DD, the first half of the match had gained a TRP of almost 7, while the second was at 2.3. The trend was similar in the case of MAX and SAB as well for the C&S 4+ TG. On MAX, the first half almost rated an 8, and the second was at 4, number dropping even further as the match progressed.
The other matches between teams like Zimbabwe, Netherlands, Kenya and Canada haven’t even crossed the 1 TRP mark. In fact, the South Africa versus Netherlands match was just a 0.4 rating.
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