Top Story

e4m_logo.png

Home >> Media - TV >> Article

ICC CWC'11: The Final Face-Off scores the highest

07-April-2011
Font Size   16
Share
ICC CWC'11:  The Final Face-Off scores the highest

The high voltage ICC Cricket World Cup 2011 final match between India and Sri Lanka delivered a rating point of 23.21 TVR on an all-India level in the C&S 4+ markets. This was comfortably higher than the previous high point of 20.98 TVR match average for the India-Pakistan match and significantly higher than the 2007 numbers.

All in all, the tournament has outdone expectations by peaking at 35.91 TVR in the most expensive and crucial match of the tournament and opened up a number of possibilities for advertisers that could be explored for the months to come.

As a tournament, the ICC Cricket World Cup 2011 scored an overall average match rating in these market parameters of 3.86 TVR. In comparison, the World Cup in 2007 managed an average tournament rating of 2.02 TVR.

In terms of pure viewership numbers, as per data released by TAM Sports for C&S 4 + markets, up to 1.49 million viewers tuned in from TV homes that have Terrestrial Connections. In the Cable & Satellite community 120.53 million viewers tuned in, while 18.4 million viewers tuned in fromTV homes that have Digital (Set Top Box) connections. On the whole, a total of 135.43 million Indians tuned it to watch the India-Sri Lanka Finals. The total number of viewer count for the India–Pakistan match stands at 130.06 million.

The top three states in terms of viewership response were Maharashtra at number one, Uttar Pradesh coming in at second position and West Bengal at third.

During the Finals, the official broadcaster, ESS earned ratings of 11.10 TVR for Star Cricket tapping into a viewership count of about 68 thousand. Star Sports earned a rating of 8.13 TVR reaching out to about 53 thousand viewers, while DD1 scored a rating of 4.35 TVR touching an audience base of about 38 thousand.
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl