Top Story


Home >> Media - TV >> Article

ICC Champions Trophy to reach out to more people with live telecast on DD and AIR

Font Size   16
ICC Champions Trophy to reach out to more people with live telecast on DD and AIR

Beginning Sunday, October 15, the ICC Champions tournament will be available to more viewers across India thanks to the Live telecast on DD and broadcast on All India Radio.

65 Medium Wave stations of AIR spread across the country as well as all FM Gold channels will relay the commentary – in English and Hindi – from 2.20 pm onwards on all match days. AIR FM Rainbow will carry hourly updates on the matches. A special interactive studio based programme will also be broadcast during the innings break.

AIR has acquired the radio broadcast rights from the Global Cricket Corporation (GCC), who holds the international rights for the ICC events. The ICC Champions Trophy on AIR is being marketed by Prasar Bharati’s marketing division in Delhi. Several leading advertisers, including Nokia, Hindustan Lever, Dabur, BSNL, and IndianOil have been roped in for sponsorship.

Meanwhile, Doordarshan will telecast nine key matches of the ICC Champions Trophy, which include all India matches, the semi-finals and the final, on its national network. Doordarshan will also air a match analysis show – ‘Fourth Umpire’ – before the match, during lunch break, and after the match. One-hour highlights of the match would be shown the following day from 8-9 am.

Doordarshan has a revenue sharing arrangement with GCC for broadcasting the matches on its terrestrial channel. Nimbus Sports is marketing the event.

Telecast of key matches on DD National will enable more than 45 million TV homes in the country (nearly half of all TV homes) which do not have cable TV.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...