ICC Champions Trophy to reach out to more people with live telecast on DD and AIR
Beginning Sunday, October 15, the ICC Champions tournament will be available to more viewers across India thanks to the Live telecast on DD and broadcast on All India Radio.
65 Medium Wave stations of AIR spread across the country as well as all FM Gold channels will relay the commentary – in English and Hindi – from 2.20 pm onwards on all match days. AIR FM Rainbow will carry hourly updates on the matches. A special interactive studio based programme will also be broadcast during the innings break.
AIR has acquired the radio broadcast rights from the Global Cricket Corporation (GCC), who holds the international rights for the ICC events. The ICC Champions Trophy on AIR is being marketed by Prasar Bharati’s marketing division in Delhi. Several leading advertisers, including Nokia, Hindustan Lever, Dabur, BSNL, and IndianOil have been roped in for sponsorship.
Meanwhile, Doordarshan will telecast nine key matches of the ICC Champions Trophy, which include all India matches, the semi-finals and the final, on its national network. Doordarshan will also air a match analysis show – ‘Fourth Umpire’ – before the match, during lunch break, and after the match. One-hour highlights of the match would be shown the following day from 8-9 am.
Doordarshan has a revenue sharing arrangement with GCC for broadcasting the matches on its terrestrial channel. Nimbus Sports is marketing the event.
Telecast of key matches on DD National will enable more than 45 million TV homes in the country (nearly half of all TV homes) which do not have cable TV.
Our typical marketing budget is usually 10 per cent of the topline spend