IBN7 has donned a new look, which according to the brand, accentuates the news content, reflects aspiration of the channel’s viewers and positioning of the channel.
As part of the revamped look and feel, IBN7 has gone for a new logo that helps position it in contemporary light, and new colours that bind it back to the mother brand Network18.
Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, “We are delighted to announce the new look of the channel. With the new logo and the revamped look, we intend to enhance the brand recall and continue with our vision to deliver quality news and programming, which will have a positive impact on our viewers.”
Its new tagline ‘Bebaq.Bekhauf’ is a logical continuation of the earlier tag line ‘Khabar – Har Keemat Par’. It reflects the channel’s approach to covering news, said an official release.
Sanjay Dua, CEO, Network18 Media said, “The defining value of IBN7 which projects fearlessness, boldness and an unbiased approach will now reflect in the channel’s everyday reporting.”
The fresh look is up from today (July 15, 2013).
Ashutosh, Managing Editor, IBN7 said, “The revamped look of the channel celebrates many glorious years of bringing the untold truth to our viewers. The move is aimed to reiterate the channel’s vision and philosophy and convey its message in a firm manner.”
Dilip Venkatraman, CEO, IBN7 said, “We are excited about the energies that the new logo, look, tagline and campaign are able to add to IBN7, and we are sure it will add considerable value to all our stakeholders, especially our advertising clients, sponsors, media agencies and other partners. Going forward, our focus is going to be further fine tuned and calibrated towards news and information.”
The new look, which has been on cards since a while, takes this brand philosophy to the next level and is aided by the launch of a new campaign to promote the set of values the channel believes in, shared the release. Themed ‘Nidar.Atal.Prachand.Satya’, the campaign defines IBN7 as a channel which is fearless (nidar), accurate (atal), impactful (prachand), and truthful (satya).