The IBN Network, comprising CNN-IBN, IBN7, IBN-Lokmat and CricketNext.com, is coming all out to create the right buzz for Shah Rukh Khan’s IPL team, the Kolkata Knight Riders. The Network has launched the ‘Kolkata Knight Riders Contest’, wherein seven lucky winners would get to watch the IPL matches with SRK.
The contest, which kicked off from April 9, would continue till May 18. Contestants can take part by logging on to CricketNext.com or through SMS. Participants can also submit as many entries by logging on to IBNLive.com or through SMS.
Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “Cricket is no less than a religion in our country, at the same time SRK is considered a demi-God by many. The Kolkata Knight Riders Contest allows IBN Network viewers once in a lifetime opportunity to watch the team’s IPL matches while sitting alongside their favourite superstar in Eden Gardens. I have no doubt that this property would add further gusto to the already teaming enthusiasm for the IPL Twenty20 Tournament in the country.”
Dilip Venkatraman, CMO, CNN-IBN & IBN7, and COO IBN Focus, said, “There is no doubt most IPL programming would attract considerable viewer attention. But when the property involves one of the IPL’s most celebrated teams and their patron, who happens to be one of the most popular stars in the country, the situation reaches a completely different level. Therefore, the IBN Network’s Kolkata Knight Riders Contest is bound to be one of the hottest IPL-related properties on Indian television with viewer traction touching new heights.”
“With the IPL mania reaching a crescendo, I am happy to join hands with the IBN Network in initiating the Kolkata Knight Riders Contest. Through this, we will be able to interact with our supporters and provide them a chance to watch the team’s matches with me from our home ground in Kolkata,” said Khan.
The daily winners would be announced on shows like ‘Late Night Edition’ on CNN-IBN (11:30 pm); ‘Khabron Ke Khiladi’ on IBN7 (11 pm); and ‘Ratrichya Baatmya’ on IBN-Lokmat (11 pm). The seven winning couples would be announced on CNN-IBN, IBN 7 and IBN-Lokmat channels.