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<i>Blood on the streets: Gory pictures arrest viewer's interest</i><br>Uninterrupted 4 hr Live telecast of military operations in Kashmir and terrorist siege at Akshardham Temple in Gandhinagar records unprecedented viewership.

21-October-2002
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<i>Blood on the streets: Gory pictures arrest viewer's interest</i><br>Uninterrupted 4 hr Live telecast of military operations in Kashmir and terrorist siege at Akshardham Temple in Gandhinagar records unprecedented viewership.

On September 24, Zee News achieved a programming coup of sorts. Its reporters and camera team, parked in Srinagar for the Assembly elections, covered Live a military operations to flush out terrorists from a house in Gogjibagh locality. This footage was exclusive to Zee News since other channels believed that on the given day Jammu, instead of Srinagar, was a more important area for the election coverage.

The live 4 hour telecast has registered as unprecedented viewership of over 7% TVRs in Delhi. Later, the same day, terrorist attack on Akshardham Temple in Gandhinagar, Gujarat also presented gory but riveting pictures.

Lets begin by looking viewership at the Gogjibagh incident in Kashmir.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.