Top Story

e4m_logo.png

Home >> Media - TV >> Article

IBF urges I&B Ministry to intervene in IPL-broadcasters spat over restricted coverage

15-February-2010
Font Size   16
Share
IBF urges I&B Ministry to intervene in IPL-broadcasters spat over restricted coverage

The ‘Media Accreditation and News Access Guidelines’ issued for coverage the Indian Premier League Season 3 ((IPL3) matches have irked the Indian media because of the severe restrictions that come along with these guidelines. A few days back the Indian Broadcasting Foundation (IBF) had asked the Ministry of Information and Broadcasting to intervene in the stand-off between IPL authorities and the Broadcasters with immediate effect.

According to IBF, if the access to the cricket tournament was so restricted that a large part of viewers were deprived of cricketing news as a result, it would not benefit anyone and failure of a negotiated settlement would have serious consequences. A similar spat between the two bodies had erupted in 2008, however, at that time, the then Additional Secretary’s intervention had resulted in a compromise and the guidelines developed then had held good till now.

The IPL guidelines allow news channels to air only 30 seconds of fresh footage per regularly scheduled news bulletin, subject to a maximum of 120 seconds of fresh footage per match in a day. The overall limit for use of footage shall be not more than seven minutes for the entire day, that is, the footage from a single match, not exceeding 120 seconds aggregate duration, it cannot be repeated more than three times during the entire day in regularly scheduled news bulletins. The footage is permitted for use only in regularly scheduled news bulletins and not in special programming created for the purpose of and centered around any match.

The use of live footage is not permitted at any time and under any circumstances. There will be a minimum of 30 minutes delay from the live telecast. Live for this purpose shall include the period from the first ball to the last ball of any match and will extend to the post-Match presentation ceremony.

The use of archival footage is limited for news purposes and will not be used for any non-news or commercial purpose, including by way of special programming created for the purpose of and centered around any match. Failure to abide by these Guidelines might lead to cancellation of accreditation by the IPL, apart from any other action as per applicable law.

IPL authorities have laid down guidelines even for the photographs in newspapers, magazines and even websites. The accredited photographer can create only still photographic pictures of a match for editorial use on or in print media, websites and so on, provided that they appear as still images and that the still images are used only for bonafide editorial purposes and are not used for any commercial purpose.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group