The Indian Broadcasting Federation, in order to effectively implement its self-regulations, passed on March 29, 2003, where the national organisation decided to refrain from airing advertisements containing personal attacks on political leaders or parties, has formed three sub-committees.
The sub-committees would be entrusted to analyse every singe advertisement from any society, trust, political party, candidates etc. before a final go-ahead.
According to an official release from the organisation, the representations of the sub-committees would be from specific channels. In the South, Asianet, Eenadu TV, Sun TV and Vijay TV, while in the West, it would be Star TV, Sony TV, Zee TV, NDTV, SAB TV, MTV, Taj TV (Ten Sports) and Radio Mid-Day. In the Northern India, TV Today, Discovery, ESPN, Television 18, BBC, Sahara, Doordarshan, Turner, Hallmark, Radio Today, National Geographic Channel and Star News have been chosen.
The sub-committees would examine all political advertisements and give the approval on the merit. In order to help the deliberations of the sub-committees, IBF has also formed certain self-regulatory guidelines, the release said.