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I&B Ministry to discuss content sharing agreement with private sports channels on December 13

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I&B Ministry to discuss content sharing agreement with private sports channels on December 13

The Information and Broadcasting Ministry has invited all the private sports broadcasters on December 13 to discuss the contentious issues regarding mandatory content sharing with public broadcaster Prasar Bharti.

R C Venkateish, MD, ESPN Software India Pvt Ltd, said, “We will discuss all issues of concern with the Ministry and expect positive outcome from the meeting.”

When asked about the particular issues that would be raised, Venkateish said, “We are in favour of awarding exclusive rights for Test matches to the rights’ holders. All the content sharing with Doordarshan should be effective in a prospective manner and not on a retrospective manner.”

Present guidelines require all broadcasters to “share their feed with the Prasar Bharti for national and international sporting events of national importance, held in India or abroad, for terrestrial transmission and DTH broadcasting (free-to-air).” It also states “in cases where rights have been obtained prior to the issue of the notification, the rights' holders will be obliged to share the feed for all matches featuring India and the finals.”

However, Venkateish said, “We have no problems with the present revenue sharing formula of 75:25 in favour of the rights’ holders.”


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