Top Story

e4m_logo.png

Home >> Media - TV >> Article

I&B Ministry reasserts digitisation deadline

11-June-2012
Font Size   16
Share
I&B Ministry reasserts digitisation deadline

The Ministry of Information and Broadcasting is very clear that the process of digitisation must move forward uninterrupted. To get status of on-ground realities, Minister of Information and Broadcasting, Ambika Soni met all key stakeholders of the business on June 11, 2012 in New Delhi.

Members present in the meeting involved IBF (Indian Broadcasting Foundation) representatives including IBF President and STAR India CEO Uday Shankar, Zee Entertainment Enterprises’ MD and CEO Punit Goenka and Colors’ CEO Raj Nayak amongst others, representatives from NBA (News Broadcasters’ Association), MSOs (Multi System Operators) and LCOs (Local Cable Operators).

Minister Soni firmly reiterated that digitisation will take place in the Indian broadcasting domain as planned and that it was important for all stakeholders to work towards meeting digitisation deadlines that have been set out in a phase-wise manner for different cities and finally all India. The first deadline, which would include four metros Mumbai, Delhi, Kolkata and Chennai, is due June 30, 2012.

There was been widespread concern that markets such as Chennai and Kolkata may not be able to meet the set digitisation deadline and would need an extension.

For now, the Minister has not agreed to any deadline extension but has asked all stakeholders to give on-ground status reports on logistics such as availability and distribution of set top boxes and the impact on consumers if the analogue plug is pulled off in these markets. This report has to be furnished to the MIB by June 15, 2012.

A special task force would assess the information received and all stakeholders are scheduled to meet the Minister again on June 15, 2012 to decide on the way forward for the roll out of digitisation deadlines.

Industry sources informed that it is likely that digitisation deadline may see an extension once the gravity of on-ground realities is understood.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India