Top Story

e4m_logo.png

Home >> Media - TV >> Article

I&B Ministry permits 222 TV channels to uplink from India

17-May-2007
Font Size   16
I&B Ministry permits 222 TV channels to uplink from India

The Information and Broadcasting Ministry has permitted 222 private satellites TV channels to uplink from India, as on April 30. Six TV channels uplinked from abroad have also been permitted to downlink in India.

Information and Broadcasting Minister Priya Ranjan Dasmunsi said, “Fifty four foreign TV channels have been provisionally permitted to downlink in India. The proposals of 71 private satellite TV channels for permission to uplink from India are at various stages of scrutiny in accordance with the existing uplinking guidelines.”

The seven proposals are from the NDTV Group. Four proposals each are from Zee Group, BAG Films & Media, and the TV 18 Group, while three proposals each are from Malar Network, Maa TV Network and STV Enterprises. Two proposals have also come in from the INX Group. The rest of the proposals are from companies wanting to beam single channels.

All programmes of satellite TV channels transmitted or re-transmitted through cable service are required to adhere to the provisions of the Programme/Advertising Codes prescribed under the Cable Television Networks (Regulation) Act of 1995 and the rules framed therein. The channels are required to keep a record of programmes downlinked for a period of 90 days and to produce the same before any agency of the government as and when required, as prescribed under the downlinking guidelines.

The government has also sanctioned the setting up of an electronic media monitoring centre (EMCC) to monitor the content of satellite TV channels. While the proposal to set up the EMMC has been in the pipeline for over two years, the I&B Ministry has sanctioned the project recently, and the centre is slated to be operational shortly. In addition to monitoring content, the EMMC will also check violations of the programme and advertisement codes prescribed in Cable Television Networks (Regulations) Act of 1995.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business