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I&B Ministry nod to Essel Group to launch HITS in India

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I&B Ministry nod to Essel Group to launch HITS in India

The Ministry of Information & Broadcasting has given clearance to the Subhash Chandra-led Essel Group to launch its satellite-based digital cable platform Headend-In-the-Sky (HITS) in India.

Commenting on the development, Deepak Chandnani, CEO, Wire and Wireless India Ltd, part of the Essel Group, said, “ The I&B Ministry has asked all broadcasters to share their channels with our HITS platform. We have sought out signals from all major broadcasters, including Star Den, Discovery, MSM and others. HITS will offer more than 200 channels through AsiaSat 4 and NSS 703.”

The introduction of HITS services will speed up the process of migration from analog cable to digital cable mode of transmission and distribution of television signals resulting in benefits to all stakeholders, including subscribers, cable operators, broadcasters and the Government.

HITS is a satellite multiplex service that provides television channels to cable television operators. For consumers, it means access to digital quality television via a set-top box at reduced monthly rates, while for the cable industry, it means faster and cost-effective digitalisation. End consumers under HITS are cable operators, residential societies, hotels, hospitals and institution who are bulk users. However, unlike DTH, HITS works on a lower frequency (C-band, while DTH works on Ku-Band).

DishTV and Wire and Wireless India (WWIL), two Zee Group firms, had moved TDSAT again after getting approval from the I&B Ministry over downlinking of signals for HITS. The Ministry had explained to all broadcasters that by giving their signals to DishTV’s HITS service, they were required to adhere to existing downlinking standards.

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