Top Story

e4m_logo.png

Home >> Media - TV >> Article

I&B Ministry nod to Essel Group to launch HITS in India

24-September-2008
Font Size   16
I&B Ministry nod to Essel Group to launch HITS in India

The Ministry of Information & Broadcasting has given clearance to the Subhash Chandra-led Essel Group to launch its satellite-based digital cable platform Headend-In-the-Sky (HITS) in India.

Commenting on the development, Deepak Chandnani, CEO, Wire and Wireless India Ltd, part of the Essel Group, said, “ The I&B Ministry has asked all broadcasters to share their channels with our HITS platform. We have sought out signals from all major broadcasters, including Star Den, Discovery, MSM and others. HITS will offer more than 200 channels through AsiaSat 4 and NSS 703.”

The introduction of HITS services will speed up the process of migration from analog cable to digital cable mode of transmission and distribution of television signals resulting in benefits to all stakeholders, including subscribers, cable operators, broadcasters and the Government.

HITS is a satellite multiplex service that provides television channels to cable television operators. For consumers, it means access to digital quality television via a set-top box at reduced monthly rates, while for the cable industry, it means faster and cost-effective digitalisation. End consumers under HITS are cable operators, residential societies, hotels, hospitals and institution who are bulk users. However, unlike DTH, HITS works on a lower frequency (C-band, while DTH works on Ku-Band).

DishTV and Wire and Wireless India (WWIL), two Zee Group firms, had moved TDSAT again after getting approval from the I&B Ministry over downlinking of signals for HITS. The Ministry had explained to all broadcasters that by giving their signals to DishTV’s HITS service, they were required to adhere to existing downlinking standards.

Also read:

TDSAT notice to Star, Sony group channel distributors on signals for HITS platforms

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India