Top Story


Home >> Media - TV >> Article

I&B Ministry examining TRAI’s recommendations on HITS

Font Size   16
I&B Ministry examining TRAI’s recommendations on HITS

The recommendations made by the Telecom Regulatory Authority of India (TRAI) on ‘Headend-in-the-sky’ (HITS) are under examination of the Ministry of Information & Broadcasting, in consultation with other Ministries and Departments in order to formulate policy guidelines.

TRAI has recommended that there should not be any transmission band restriction for HITS operators. The uplinking and downlinking guidelines should be amended to enable broadcasters to provide signals to all distributors of TV channels such as cable operators, multi-system operators (MSOs), DTH operators, HITS operators, IPTV service providers, etc.

The stakeholders are divided on the issue of band of operation. The service providers of cable services are more in favour of having the band of operation in ‘C’ band, while the DTH operators are inclined towards HITS operation in both ‘Ku’ and ‘C’ bands. However, no one preferred only Ku band for HITS operation.

HITS is a digital delivery platform to distribute multiple channels via satellite straight to cable operators. The essential difference between a HITS operator and the operation of an MSO is that the former transmits the bundle of channels to the cable operators using a satellite, whereas the latter does the same through a cable. HITS operator’s area of coverage spans the whole country, whereas the MSO’s area of coverage is confined to a limited geographical area (typically a town or a city) close to his headend.

Cable operators subscribing to services of a HITS operator would be able to provide a large number of channels with better picture quality and choice of channels to their subscribers than the conventional analog services. The introduction of HITS services would speed up the process of migration from analog to digital mode of transmission and distribution of television signals resulting in benefits to all stakeholders, including subscribers, cable operators, broadcasters and the Government.

The policy regarding HITS is under finalisation. However, no time frame could be given on such policy issues, said a statement issued by the I&B Ministry.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...