Minister for Finance, Corporate Affairs and Ministry of Information & Broadcasting, Arun Jaitley has said that in view of the multifarious channels of information dissemination, the objective presentation of news should never become a casualty. While the news domain currently was event-based, competitive and anchor-driven, there still existed space for news based on facts and correct information.
The audience for information was extremely keen to have a comprehensive view of issues and events. At the same time, the credibility of presenting objective news depended on the ability to update information consistently. Jaitley stated this while delivering his address at the launch of the DD News Mobile Application and other e-initiatives of the I&B Ministry here today.
In its efforts to make the channel available far and wide especially on new ICT platforms, DD News has launched the new mobile app to make live TV, news feed and top videos available on smart phones. The DD News Mobile App has a user-friendly interface and is available even in poor network conditions. Both Android and i-Phone versions of the app are available.
Elaborating further, Jaitley said that the launch of the application by DD News is an important milestone for Prasar Bharati as it will cater to the information needs of pan-Indian audience. It will also provide DD News a platform to instantly communicate the objective news on a 24x7 basis and add a new dimension to its profile in addressing the vast needs of the Indian audience.”
The App will also address the changing profile of viewers who, today, seek information through the app mode. Regarding the e-version of India-2015 and Bharat-2015, Jaitley said that the availability of these publications on e-mode would enable the digital medium audience to utilise the wealth of information on India at large.
By placing itself on the digital mode, Publications Division will now be in tune with the contemporary changes taking place in the publications industry. It was imperative to constantly and consistently improve the ongoing efforts to go digital.
On the e-book of the I&B Ministry, Jaitley said that the e-book captured the achievements and initiatives undertaken in the last one year. The focus of the e-book was to present the content in a multi-media, reader-friendly format with pictures and embedded videos.