Richard Quest is CNN's foremost international business correspondent and presenter of ‘Quest Means Business’, the definitive word on how we earn and spend our money. He is one of the most instantly recognisable members of the CNN team.
Quest was in India earlier this year for a special edition of CNN Business Traveller from the country. In conversation with exchange4media, Quest speaks about his show ‘Quest Means Business’, digital versus print and television media, and more…
What makes ‘Quest Means Business’ such an iconic show?
There are a couple of things that we focus on. Firstly, we give absolute priority to our top guest and secondly, we don’t take ourselves too seriously, but that doesn’t mean that we don’t take our show seriously. If somebody has a good idea, the best way is to show it. We have got a good team and we challenge each other by asking why we are doing this, does it make sense or is there a better way of doing this, and everybody’s views get noted.
What are the things uppermost in your mind while readying for the ‘Quest Means Business’ show?
Get it right! That’s it. It is the best way to explain what has happened. For example, if the price of gold falls 9 per cent and we think it is important, then my job is to show that. But first, we need to get the facts right. Always keep your eyes on the big picture, get your fundamental story right and also explain the significance of a particular development.
Do you think media has become everyone’s favourite whipping boy when it comes to the ills of the society?
It always was, I think there is a confusion now between media and social media. I think the social media aspect is fascinating. The stock exchange has said that companies can now share their results through social media. That’s a big change and in the coming days, thing will move a lot faster.
Do you think the international trend of digital taking over print and television is catching up in India?
It will eventually do, because the current 14 per cent internet penetration will increase. But it will take time. However, I do not see the death of the newspaper altogether. The young generation needs to read newspapers. But in future, it will be all about quality and this will happen sooner than later.